HELLO™ H5
Gaité Lyrique's guests from October 11th to December 30th 2012, the H5 collective explore the customs and practices common to communication and politics in the web 2.0 Era.
A playful and sometimes frightening mise en scène of the marketing strategy of a brand you can't help liking: HELLO™. Following short film, Logorama (H5 - François Alaux, Hervé De Crécy, Ludovic Houplain), awarded an Oscar in 2010 and a César in 2011, which used sharp irony to question brand images, this exhibition continues to mine the same critical vein and unmasks the shadowy side of HELLO™.
